Braemar Golf Course

Braemar Golf Course, one of Minnesota’s premier public golf facilities, faced a common challenge in the industry - high demand leading to perceived inaccessibility. Despite running at nearly 100% capacity, the course regularly received feedback that “I can never get a tee time at Braemar.” Staff members were continuously fielding calls from frustrated golfers looking to verify available tee times, with many customers insisting that the course “couldn’t possibly be at full capacity every day.”
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The challenge wasn’t just about managing tee times - it was about transforming the entire booking experience and changing the narrative around accessibility. The course needed a solution that would not only help fill canceled tee times but also provide golfers with a more seamless way to access available slots

“Our biggest complaint since our renovation has been that ‘I can never get a tee time at Braemar’. Staff and management would hear that constantly,” notes Joseph Abood, General Manager, Braemar Golf Course.
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To address these challenges, Braemar began exploring solutions that could help bridge the gap between eager golfers and available tee times. That’s when they discovered Noteefy, an automated demand management platform.

“Our real benefit was from customer satisfaction not necessarily revenue. We were able to offer our detractors an avenue to make tee times when they say it is impossible to make a tee time at Braemar,”

NOTEEFY DELIVERED IMMEDIATE RESULTS WITH A SEAMLESS IMPLEMENTATION

The implementation process was smooth and comprehensive, reaching Braemar’s extensive customer base through multiple channels:

• Distribution to a 20,000+ customer database
• Integration with their website
• Promotion through online booking engine
• GPS cart advertising
• In-shop promotion

OVER $125,000 TOTAL REVENUE CAPTURED, INCLUDING $57,000+ INSIDE OF 24 HOURS WITH NOTEEFY

After integrating Noteefy, the results were remarkable. In just one season:

• Over 1,800 additional rounds booked
• $57,000 in bookings rebooked within 24 hours
• $85,000 in bookings rebooked within 48 hours
• Nearly $18,000 in same day rebookings

But the most significant impact wasn’t financial - it was the transformation in customer satisfaction. The annual customer survey revealed substantial improvements:

• Tee time availability satisfaction (Good to Excellent ratings) increased from 30.73% to 35.00%
• Customer recommendation ratings (Good to Excellent) improved from 93.44% to 97.52%

The ability to instantly match available tee times with eager players has provided Braemar with a powerful tool to enhance the golfer experience. While the course was already operating at near 100% utilization, Noteefy helped solve a critical customer service challenge by providing an automated solution for handling waitlists and cancellations.